Advisors have been using conventional tools for content marketing like blogs and whitepapers for years. But have you ever considered video marketing?
Videos can help you with client acquisition, establishing credibility, branding, and much more!
In this episode, Duncan MacPherson speaks with Laura Garfield and Sharon Gottula, co-founders of Idea Decanter. They explore the power of video marketing in financial services and how it can fast-track your business growth.
Laura and Sharon discuss:
Ways to enhance your client experience using videos
Tips for effectively conveying your core message to ideal prospects
How Idea Decanter makes video marketing easy (even if it’s your first video!)
How to add tremendous value to your business with video intellectual property
Laura Garfield started her career in broadcast journalism learning how to ask the right questions to get to the heart of the story. Her experience, from small-market TV in Hastings, NE, all the way up through positions at CBS News in New York and then CNN in Atlanta, gives her a unique perspective on digital storytelling. In 2014, she co-founded Idea Decanter to help growth-minded financial service professionals leverage digital content to take control of their own brand.
Sharon Gottula spent 20 years as a commercial photographer, focusing her talent on everything from portraiture to architecture and food for national and international publications, such as Newsweek, Men’s Fitness and Prevention Magazine. When she co-founded Idea Decanter, she began helping clients in the wealth sector breathe new life into their marketing strategies with video. Sharon specializes in finding visual ways to explain complex concepts and telling your story in 2 minutes or less.
Content marketing is a powerful way to thrive in the expertise economy.
Why? Because consistently sharing your thought leadership with clients and prospects establishes credibility and makes you more referable.
In this episode, Duncan MacPherson is joined by Matt Halloran, Chief Relationship Officer and partner at ProudMouth, to explore the power of content marketing. They unpack strategies to convert your knowledge into intellectual property that puts you ahead of the competition.
How podcasting expands your addressable audience of prospects
How to compel your ideal clients to take action through content marketing
Strategies to create evergreen content and remain top-of-mind for your target audience
The extent to which you can outsource your content marketing
Matt Halloran got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list. Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through, and create strong brands that resonate with ideal prospects and centers of influence.
Podcasting is an incredibly powerful tool for financial services professionals. It has the ability to drown out the noise and make people focus on what you’re saying.
In this episode, Duncan MacPherson is interviewed by Matt Halloran of ProudMouth about the merits of podcasting and why financial service professionals should consider adding it to their marketing and branding efforts. Duncan explains why he chose to start a podcast.
Why he chose to bring podcasting to his followers, clients, etc.
How podcasting allows you to move people from suspects to prospects (or skeptics to fans)
Why intellectual property is so important for a fee for service professional
How his clients have used organic growth to improve their practice
Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list.
Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence.