Tag Archives: Branding

The Future of Branding and Client Acquisition with Seth Diener and Alex Lerch (Ep. 55)

March 14, 2024Advisor, Education, Finance, Financial, UncategorizedAI, Alex Lerch, Always On, Artificial Intelligence, Branding, Business Development, Client Acquisition, Content Creation, Duncan MacPherson, Financial Advisors, Niche Marketing, Pareto Systems, Referrals, Seth Diener, Target Marketing, Testimonialsalways-on-with-d-macpherson

With messaging, the key is brevity, specificity, and proprietary.

You must choose your target audience, personalize your marketing to resonate with them, walk them through a proprietary process, and share their experience using effective testimonials!

Learn more about elevating your brand in this episode, as Duncan MacPherson speaks with Seth Diener, owner of Diener Money Management, and Alex Lerch, director of Oak & Stone Advisor Marketing. They explain how advisors can better focus their marketing efforts on their ideal audience — and then harness the power of AI during the implementation phase.

They discuss:

The multi-fold benefits of giving your process an identity (i.e., a brand within a brand)
How to garner a newfound appreciation from existing clients
How to use client testimonials in multiple ways and make the most out of them
Using AI to craft content (especially when the average human attention span is at an all-time low)
And more

Resources:

Connect With Duncan:

Connect With Seth:

Connect With Alex:

Promotions:

The Blue Square Toolkit™ by Pareto (Start your 14-day free trial today!)
ProudMouth – Be Your Own Loud

About Our Guests:

Seth J. Diener is an independent Private Wealth Manager and is the founder of Diener Money
Management, a financial services firm in Newtown, Pennsylvania.

Seth is a proud Pareto graduate and has implemented his proprietary process, The Flourish Formula,
throughout his operations, marketing and practice.

Alex Lerch is the Marketing Director for Oak & Stone Advisor Marketing, specializing in assisting
financial advisors for nearly a decade. He excels in developing marketing systems for advisors within
their practices, referral strategies, communication plans, and modern media to help advisors grow
their firms.

With a deep understanding of the industry and a focus on personalized solutions, Alex has established
a reputation as a trusted partner for financial advisors seeking marketing support.

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Shaping Your Branding Strategy: How to Run a Client Advisory Council with Mike “Cy” Cajthaml Jr. (Ep. 53)

February 1, 2024Advisor, Education, Finance, Financial, UncategorizedAlways On, Branding, Business Growth, Client Advisory Board, Client Advisory Council, Client Experience, Client Feedback, Continuous Improvement, Duncan MacPherson, Financial Advisors, Mike Cy, Pareto Systems, Referrals, Relationship Managementalways-on-with-d-macpherson

In your mind, you have a certain brand image and value proposition for your business. Do your clients see it the same way?

Are your clients well-equipped to tell your story for you and be your biggest advocates?

Join Duncan MacPherson and Mike “Cy” Cajthaml Jr., a business consultant at Pareto Systems, as they delve into the power of client advisory councils in uncovering unmet needs, elevating the client experience, and achieving professional contrast. You will learn a turnkey approach to simplify the process and make client advisory councils a routine best practice.

They discuss:

The complete process and logistics from ramp-up to execution to follow-through (with an example)
How to conduct effective, agenda-driven discussions that lead to actionable insights
How to position the idea of advisory councils to your clients for the first time
Why client feedback can result in improved referability
The added benefit of finding a renewed sense of purpose for advisors
And more

Resources:

The Advisor of the Future With Mike “Cy” Cajthaml Jr. (Ep. 30)

Connect With Duncan:

Connect With Mike:

Promotions:

The Blue Square Toolkit™ by Pareto (Start your 14-day free trial today!)
ProudMouth – Be Your Own Loud

About Our Guest:

Mike “Cy” Cajthaml Jr. has distinguished himself in the financial services industry over a remarkable 17-year career, marked by his vibrant and effective leadership style. He’s deeply committed to enhancing business and practice management strategies, always focusing on the achievement of his clients’ goals.

Mike’s career in the financial service industry was initiated at a major insurance-marketing organization, where he played a pivotal role in advising financial advisors nationwide on product solutions and marketing strategies. After dedicating six years to advising and coaching in the financial realm, Mike transitioned to become a financial advisor, collaborating with his father in Overland Park, KS. Their partnership managed substantial asset portfolios, leveraging a variety of insurance products. Mike’s firsthand experience with the Pareto Process, coupled with his insights from working with successful financial advisory firms, reinforced his belief in its transformative impact.

Driven by his conviction in the Pareto Process, Mike embraced the role of a Pareto coach. His unique blend of wholesale and retail experience empowers him to assist numerous advisory firms in integrating these processes, ultimately enabling advisors to realize their ideal lifestyle.

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Why You Should Be Podcasting With Matt Halloran

October 28, 2021Advisor, Education, Finance, Financial, UncategorizedAlways On, Branding, Content Marketing, Duncan MacPherson, Marketing, Matt Halloran, Podcastingalways-on-with-d-macpherson

Podcasting is an incredibly powerful tool for financial services professionals. It has the ability to drown out the noise and make people focus on what you’re saying.

In this episode, Duncan MacPherson is interviewed by Matt Halloran of ProudMouth about the merits of podcasting and why financial service professionals should consider adding it to their marketing and branding efforts. Duncan explains why he chose to start a podcast.

Duncan discusses:

Why he chose to bring podcasting to his followers, clients, etc.
How podcasting allows you to move people from suspects to prospects (or skeptics to fans)
Why intellectual property is so important for a fee for service professional
How his clients have used organic growth to improve their practice
And more

Connect With Duncan MacPherson:

Connect With Matt Halloran:

About Our Guest:

Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list.

Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence.

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