Content marketing is a powerful way to thrive in the expertise economy.
Why? Because consistently sharing your thought leadership with clients and prospects establishes credibility and makes you more referable.
In this episode, Duncan MacPherson is joined by Matt Halloran, Chief Relationship Officer and partner at ProudMouth, to explore the power of content marketing. They unpack strategies to convert your knowledge into intellectual property that puts you ahead of the competition.
Matt discusses:
- How podcasting expands your addressable audience of prospects
- How to compel your ideal clients to take action through content marketing
- Strategies to create evergreen content and remain top-of-mind for your target audience
- The extent to which you can outsource your content marketing
- And more
Resources:
- “The Advisor Playbook: Regain liberation and order in your personal and professional life” by Duncan MacPherson and Chris Jeppesen
- “The Wedge – How to Stop Selling and Start Winning” by Randy Schwantz
- Ep. 14: How To Get Your Competition Fired With Randy Schwantz
- Monday Morning Outlook by Brian Wesbury and Bob Stein
- Blubrry
Connect With Duncan MacPherson:
- Schedule a Call
- Pareto Systems
- 1.866.593.8020
- Duncan on LinkedIn
Connect With Matt Halloran:
- Schedule a Call
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
Promotions:
About Our Guest:
Matt Halloran got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list. Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through, and create strong brands that resonate with ideal prospects and centers of influence.
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